Broke TAFIC launch campaign to raise P100,000
FRANCISTOWN: Financially- troubled TAFIC have come up with a campaign dubbed ‘Building Champions’ aimed at approaching at least 100 companies in a bid to raise P100,000.
The club expects companies to contribute at least P1,000, as the team prepares for a return to the top flight league next week.
TAFIC’s marketing manager, Rapula Gaotlhobogwe said the club’s dry coffers threaten to disrupt their trumpeted return to the BTC Premiership.
He said for this reason, they have come up with the initiative, while a search for major sponsors continues. “Our coffers are dry and the search for a sponsor continues to draw blanks,” he said. “As we continue with the search, we have, in the meantime come up with the campaign that seeks contributions from companies around the country so that we can sustain the club at least in the opening months.”
He said the campaign would start here before being rolled out to other areas across the country through the club’s supporters committees.
“TAFIC is a huge brand that brought excitement to the northeast in the past and after we managed to get the club back where it belongs, the committee is tasked with bringing that exciting times back and ensuring we compete for top honours,” he said. “We cannot
be a side that comes into the Premiership and fails to compete because of lack of funds. This is our call to the business community to partner with us and help rebuild the brand that TAFIC is.”
Club spokesperson, Warrant Kolola said latest disappointments from the Supa Power Cup and the Gaborone City Mayor’s Cup compounded their financial woes.
“These two cups have greatly inconvenienced us because we were counting on them and we invested most of our resources on them,” Kolola said. “We hope the campaign from our marketing unit will bear fruits and relieve us of the financial burden as we search for a sponsor.”
He said financial challenges are also the reason they have failed to get full certification for the club licensing.
He revealed that they have met two of the three outstanding issues and the audited financials that requires expensive auditing institutions is still a problem.
“We hope the Premier League will help us on that one, a lot of other clubs have also failed on audited financials. It’s a hugely expensive exercise. We can’t afford auditing companies.”