Saturday 17 March 2018

BTC aims to transform, position better in market

BTC aims to transform, position better in market
(Botswana Daily News 09/05/17)
BTC aims to transform, position better in market

Botswana Stock Exchange (BSE) listed telecommunications company, BTC, is expected to launch new products as it aims to transform, not only the industry, but also its position in the market.
Botswana Telecommunications Corporation (BTC) public relations manager, Mr Golekanye Molapisi confirmed that they would launch new products in the near future.

However, he did not elaborate further about the new products, although information reaching BOPA indicates that they have partnered with the DRAM Group, an international innovative company with operations in South Africa and Botswana.
This comes after BTC realised its market share has been stagnant over the years, and it aims at retaining the current ones as well as adding new customers.
Amongst the products to be launched is the BTC mobile app which enables users to easily access services, store contacts in the cloud and purchase airtime and transfer money through mobile money.

The mobile app will be available through Google Play and Apple store.
One of the industry game changers, however, is the virtual number which allows users to forward any of their numbers to their BTC number.
It is said that users of be Mobile would be able to answer calls from other networks and even answer their landlines from anywhere in the world.
The DRAM Group is also said to have come up with a financial product in the form of life insurance for users of be Mobile.
Although details on the sustainability and viability of the insurance were not clear, it is said users of be Mobile would be covered with an insurance of up to P15 000.

The insurance would be offered in partnership with AON Botswana.
The launch of the new products comes after the company recently announced that it would invest over P60 million to improve its Internet service quality, allowing faster data transmission at high reliable speeds.
Meanwhile, the DRAM Group is also said to soon roll-out Auto Teller Machines (ATMs) at several post offices in the country in partnership with BotswanaPost which will enable Batswana, especially those living in rural areas, access to finance.

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